To say building a brand is necessary to succeed in the eCommerce industry is an understatement. On a very deep psychological level, people feel at ease when dealing with well-managed brands. What often goes forgotten is that fulfillment is a critical part of your overall brand experience in eCommerce.
We are keenly aware of the importance of branding at Fulfillrite. As a fulfillment company, we ship a variety of different products. We can safely say that the ones with strong brands do better online, no matter what the industry. We feel a strong sense of responsibility to help maintain these brands. This is because customers often don’t differentiate between a company’s brand and the shipping experience.
So begins our post with Ptex Group, experts in branding, marketing, and much more. You can read the whole post here.