Author: Brandon

5 Reasons Inventory Management Benefits Small Businesses

Happy customers mean a happy business. It seems overly simplistic, doesn’t it? But unhappy customers often abandon their relationship with a company they’ve had a bad experience with. For many eCommerce companies, a product being out-of-stock is enough to drive customers away. That’s very costly, but also preventable. eCommerce SMBs typically use spreadsheets, emails, and free tracking tools stitched together to manage their inventory and keep their supply chain intact.  This is cost-effective in the early days, but can be …

Reverse Logistics: What Happens When a Customer Returns Your Product?

There is a lot to consider when you start an eCommerce store. What do you sell? How do you sell it? Who will buy?  There is also the minor detail of how to send products to your customer. Seldom does an enthusiastic entrepreneur start their brainstorming by saying, “but how do they return the item if they don’t want it?” Yet this is such a vital question to answer. Failure to consider reverse logistics can become a major problem very …

Why is Shipping So Expensive? Here are 6 Reasons Why

Why is shipping so expensive? It’s a question that every eCommerce company and online shopper alike has asked themselves over the years! Indeed, the reasoning behind shipping costs can be complex and opaque, fueling frustration among online merchants who’ve seen their profits reduced and customers dissatisfied due in large part to high shipping costs. The continuing rate increases every year by major couriers only adds to this frustration for eCommerce businesses.  However, having a better understanding of why exactly shipping …

A Crash Course in eCommerce Order Fulfillment

“Running a small business can be very difficult. You’re constantly juggling a wide variety of responsibilities all while trying to grow your company. This is true even in eCommerce, where dreams of passive income are widespread. Orders may come in online… but you still have to fulfill them!” Or do you? As a reader of this blog, you know that outsourcing fulfillment is often a good idea. However, the whole concept of handing off a major business function to an …

5 Tips to Increase Your E-commerce Website Conversions

Getting traffic to your e-commerce store is a big deal. In fact, it’s so big that way too many people spend all of their time (and money) only focusing on the number of visits their site gets each day. Sure, having visitors is a requirement for making sales, but getting people to your website is really only the beginning. If the majority of the visitors you work so hard to get only stay in your digital store for less than …

11 Incoterms and Why You Should Know Them

Managing the global supply chain for a business – no matter how big or small – is no joke! Freight shipping alone is a source of so many questions for the uninitiated. It’s full of complex jargon, including a bunch of esoteric three-letter acronyms such as CIF, EXW, and FOB. Those are incoterms, and they are what we’ll talk about today. In short, incoterms are rules that govern the responsibilities of buyers and sellers.  These are important to understand not …