Author: Cristina Kocsis

Plan Now for E-Commerce Holiday Success, Part 2

Is your online store ready to handle the holiday season? Busy sales are hardly a problem for an online retailer – unless you’re not prepared for them.

Plan Now for E-Commerce Holiday Success, Part 1

Is your online store holiday-ready? Here we are in August already! The upcoming holidays are probably the last thing on your mind, but now is the time to start getting prepared for the whirlwind online shopping season. Once you’re in it, you’re in it – preparing as much as you can, as early as you can, will help everything run as smoothly as possible.

What’s Going On With Fund on Etsy?

Online crafts and vintage marketplace Etsy has jumped into the crowdfunding game with their pilot program, Fund on Etsy. But will it take off? There are many factors to consider; here’s where they are now.

Pinterest, Shopify & You: The “Buy It” Button

Have you been marketing your products on Pinterest? If not, now’s the time to start thinking seriously about it, with the introduction of the new “Buy it” button.

Weigh Your Options Before Offering Free Shipping

The truth is, online retailers can’t afford not to offer some sort of shipping incentive these days in order to stay competitive. But is there a way to do it that will please your customers, make good business sense and not eat up all your profits?