Author: Michael Sonnenschein

Got My Back(er)? Do I Need To Back My Friend’s Kickstarter Project?

You know the scenario. Your friend Juan sends you an email asking you to back his new project on Kickstarter. It’s this really cool, incredible new board game. At least that’s what Juan says. You click on over to his campaign and, mmmm…nah. It really does not look like something you’d ever open, much less play. Besides, you’re feeling pretty tight these days, what with all the money you just spent running your own Kickstarter campaign. Oh, wait. Juan backed …

How Shopify Got To The Top – And Stays There

  Apple. Google. Shopify. Meteoric rises in today’s on-demand, tech-connected world are legendary. They need to understand customer needs, not just for today, but for what’s coming tomorrow. These companies get it. They get what their users want, and they were way ahead of the pack with providing for those needs. When it comes to e-commerce, and now m-commerce, the same principles apply. Online shopping is exploding across the globe, and has been for several years now. Amazon is the …

Three Ways to Talk to Customers About Weather Delays

Remember when snowdays and blizzard warnings brought shouts of joy and smiles to our faces? As kids, it meant one important thing: “school’s out!” We’d build snowmen on the front lawn and engage in snowball warfare until our mittens were soaked through and we couldn’t feel our toes. As responsible adults, snow means digging out the car and thinking about maybe skipping the commute today and calling in sick. If you have a business that counts on transportation running smoothly, …