Fulfillment isn’t just a responsibility that must be handled for a business to survive. It’s tempting to see it as a necessary evil instead of a way to grow your business. But in reality, thoughtfully designed fulfillment processes create tremendous opportunities for eCommerce businesses to excel.
How can this be? Well, an efficient order fulfillment process can cut shipping times, reduce costs, lead to better views, and help you manage your inventory. People will stop seeing your operation as a mom-and-pop shop and start seeing it as an enterprise.
With all this in mind, we talk about how exactly you can use fulfillment to your strategic advantage on the ChannelApe blog.