Tag: environment

Packaging & Fulfillment: A Three-Part Series for Product Designers, Makers, and Entrepreneurs. Part 2

Part 2: Hidden Costs In our last post we discussed using packaging to not only protect, but promote your product. A great logo is a statement (think the iconic Apple on the iPhone box) that really helps sell the product, and packaging will help you do that. Where your goal is to give the recipient a unique experience when the package arrives, the unboxing should be special too. However, the bottom line is also a consideration, and there is more …