Apple. Google. Shopify.
Meteoric rises in today’s on-demand, tech-connected world are legendary. They need to understand customer needs, not just for today, but for what’s coming tomorrow. These companies get it. They get what their users want, and they were way ahead of the pack with providing for those needs. When it comes to e-commerce, and now m-commerce, the same principles apply. Online shopping is exploding across the globe, and has been for several years now. Amazon is the undisputed Goliath, taking top spot, and their brick-and-mortar enemies (Walmart, Target, etc.) are fighting for their future, valiantly trying to knock Amazon off its throne.
All this time, however, you and I, the -ecommerce entrepreneurs who are not seeking global domination, just want to build our online stores and deliver great products to our customers. We don’t have IT departments and data farms. We don’t have acres of warehouse space and we don’t want to fight. We want to innovate, market, and dazzle our customers with service, simplicity, and quality.
While the Amazonian e-gladiators have been grabbing all the attention swinging death blows at one another, Shopify has been quietly making it work for the rest of us. In 2004, Shopify was launched to provide the perfect e-commerce platform for small businesses and entrepreneurs who knew they could be successful on their own.
With over 400,000 merchant stores now hosted on the Shopify platform, they have become the leader in e-commerce website platforms globally. Their support system is unparalleled, and they have made billions in investments and acquisitions. They have opened themselves up to quality partners for add-ons, apps, and fulfillment services (like us here at Fulfillrite!) Still, their secret sauce is thinking like a small business owner, and making their success all about their customers’ success.
Check out this excellent infographic produced by our friends at Websitebuilder.org to get a taste of Shopify’s incredible rise, and why they are still on top of their game.