Running a business can be tough because it’s hard to know how much you’re going to sell. But running a Kickstarter can be even tougher, because not only do you not know how much you’re going to sell, but you don’t know how much you’re going to need to...

The Company Level 99 is a board game publishing company owned and operated by Brad Talton. Some of their more popular games include BattleCON, Pixel Tactics, Millennium Blades, Argent: the Consortium, and Empyreal: Spells & Steam. Once launched on Kickstarter, the games are also available to buy online as well as at select retail outlets. The Challenge...

THE COMPANY Creative Beast is a small business that sells realistic, built-to-scale dinosaur action figures made by owner-operator, David Silva. Creative Beast uses the crowdfunding platform Kickstarter and the pledge management system BackerKit to launch each new line of action figures. Once launched, the dinosaurs are also available to buy online as...

THE COMPANY Calamityware is a graphic-designer owned e-commerce company that sells products with (often humorous) designs drawn from the owner’s personal sketchbook. Calamityware uses the crowd-funding platform Kickstarter as the basis of every product they sell, using the platform to test the demand for each product idea before initiating a...

Selling on Amazon in 2025 isn’t just about listing a product and hoping for the best. The competition is intense, and success depends on making strategic choices from day one. What products should you sell? How do you price them? What’s the best way to get reviews and keep inventory...

Scaling an eCommerce store sounds amazing—more orders, more revenue, and a larger business overall. There’s a lot to like! If you want to scale your store, you need to be able to fulfill orders. At first, you can ship your own orders. Then you might choose to hire one third-party...

Client retention in eCommerce isn’t just about keeping customers. You need to give buyers a reason to become lifetime customers—and that’s not easy! The stakes are high. If you can retain customers, your eCommerce store is going to take off. But if you can’t, you’ll probably close up shop in...

Scaling your eCommerce store is no small feat—and who better to guide the way than those who’ve done it themselves? We reached out to a variety of experienced eCommerce experts to find the strategies that work in the real world. In this article, we share their insights, drawn from real-world...

One of the most common bits of advice in eCommerce is to make landing pages. But what do you put on those landing pages? And how do landing pages impact other marketing tasks you take on, such as running ads? These are complex questions, but important ones to answer. That's...

Building an eCommerce empire requires a lot of steps. You need to sell amazing products, create a great website, and set up shop with all the right marketplaces like Amazon and Walmart Marketplace.

But even if you do all of these things well, you won’t get far without an eCommerce marketing plan. There are a million ways you can market an eCommerce store, so sometimes it helps to look at your options and pick ones that feel like the right fit.

To help you do that, we’ve compiled this list of eCommerce marketing tips. These tips will help you avoid common mistakes, build a brand, retain customers, and grow your customer base.

People don’t spend long on web pages. A 2021 report by Contentsquare says the average time users spend on a web page is 54 seconds. That means if you want to succeed in eCommerce, every element on every page needs to count. In this guide, we’ll give you eCommerce website tips and tricks to help you do exactly that.

Setting up an eCommerce shop looks easy because of tools like Shopify and WooCommerce, as well as sales channels like Amazon. In many ways, it is easier than before. But then again, so is getting lost in the crowd.

The holidays are a great time to acquire new eCommerce customers. They’re also a great time to ship late, run out of stock, and generally derail your eCommerce business. The key difference between the two outcomes: making sure your eCommerce store is holiday-ready.

But how do you do that? There are a lot of things that you need to consider. There is planning and preparation and supply chain management. There’s marketing, promotion, and sales. Then you need to have a plan for after the holidays too!