Crowdfunding Success Tips

“You need to bring your own audience to Kickstarter.” You’ve probably heard that advice if you’re planning on launching a campaign soon. But how do you exactly market your Kickstarter before launch?

Launching a successful Kickstarter campaign requires a ton of different skills.

Strategic planning. Marketing and promotion. Supply chain management. People skills. The list goes on!

In this guide, we’ve compiled a list of every single tip we can think of to help you increase your odds of Kickstarter success.

We’ll cover everything from setting realistic funding goals, to building a strong social media presence, to creating compelling campaign pages, and much more.

Getting your board game in stores isn’t just about making a great product—it’s about understanding how retailers think. At GAMA Expo 2025, a board game convention for industry folks in the know, I sat in on a panel called Things Retailers Wish Publishers Knew. The panel featured Andrea Robertson of...

If you’re planning a crowdfunding campaign this year, you’ll want to start with the right strategy. At GAMA Expo 2025, a board game convention for industry folks in the know, I sat in on a panel called Crowdfunding Best Practices. The panel was absolutely stacked with experts, including: Nicole Amato...

No matter where you go – Kickstarter, Indiegogo, Patreon, GoFundMe, or somewhere else – one thing is clear. Crowdfunding is growing by leaps and bounds. In North America alone, $17.2 billion was generated through crowdfunding campaigns in the year 2020. That’s up 33.7% from the year prior. Also in 2020...

Let’s say you have an amazing business idea–but you don’t have the money to get it off the ground. You’d hardly be alone here, since lack of funding is one of the most common challenges that startups run into. That’s why Kickstarter, and other crowdfunding tools are so attractive. Why...