Imagine making a board game about collecting flowers… …And then raising over $1 million on Kickstarter. That’s what Amy & Dusty Droz, the husband and wife duo behind Dux Somnium Games, did last year. It’s a remarkable story of success, and one which is remarkably grounded, relatable, and repeatable. Not...

Did you know that 40% of businesses struggle more with customer acquisition than retention? To entice someone to click the "buy now" button in this commotion may seem like conquering Mount Everest. In today's rapidly evolving digital landscape, customer acquisition is the lifeblood of online businesses. Businesses prioritize customer acquisition...

Successful crowdfunding comes from putting the same effort into the campaign story as you did the project itself. Your crowdfunding campaign story: Is the first impression you give potential supporters, Persuades readers to engage with your campaign, and Encourages them to share your campaign with their networks. Without an engaging...