Growing an eCommerce business takes a ton of work. In order to get started, you need to conduct market research and find or create the right products for your audience. Then you have to figure out the best way to market them and the best way to take care of customer service issues on top of that.
There are few entrepreneurs who dream of spending their days putting their items into boxes, packing them with bubble wrap, sealing the boxes with tape, and affixing shipping labels. Yet for many who spent their quarantine days setting up a Shopify store, that’s exactly what they wound up doing.
Thankfully, this just isn’t necessary! Order fulfillment is one of the easiest parts of a business to outsource, which is why so many companies do it. In this article, I’ll talk about why outsourcing fulfillment is a good idea and when it’s appropriate to do so.