Author: Fulfillrite

Two Ways Your Ecommerce Store Can Win More Customers

To understand how you can generate more conversions despite competition, you have to first breakdown the elements of your competition. Why their visitors are turning into buyers. Product quality. They claim to have a better product. Solution:  Your competitor’s product may be better. Or it may not be. Their statement may be factual, or it may be just a claim. Obviously if you can acquire yur competitor’s product you can do your own evaluation. Very possibly you’ll find flaws that …

Fulfillrite announces its new partnership with Skubana

We’re very excited about partnering with Skubana, the platform used by more high sellers than any other. It’s one more way we’re keeping our commitment to help you build your business in the most cost effective and efficient manner possible. The Skubana platform solves the problem of your business disconnect. You no longer have to worry about your shipping software not communicating inventory properly with your marketplaces or sales channels. Or your purchasing software not communicating with your inventory software. …

How to Create Conversions without Content

Content is king. Not so if you have no reason to deliver content. If you’re selling one item it’s difficult to provide a flow of content that is relevant to your product and of value to the recipient. Most likely impossible over a period of time. So what strategy do you use to sell your one item? Or, even a few? Price? Unless you have an absolute, US government guaranteed and certified exclusivity on an item that has absolutely no …

How to Target Your Best Customer without Targeting for Higher Conversion Ratings

Not all women age 34, with 2 kids, college degree, earning $70,000, living in a suburb of Chicago are alike. Obviously. Their needs, wants, values, attitudes, self -mages, opinions, interests, hobbies and style of cooking can be different. Very different. Knowing the facts above about your customer is knowing their demographics. The resources mentioned in previous blogs will help you find that information. The second grouping falls under the heading of Psychographics. Psychographics delivers deeper insights into your customer’s lifestyle …

Three Strategies for Ecommerce Success using YouTube Videos

Be the Expert Many viewers turn to YouTube for advice. If you’re selling a service this is a natural way to gain visibility and build trust. If you have chosen your key words properly, viewers searching for advice will find your video. Your task is not to sell directly but to provide actionable solutions to their problems. They are looking to you for guidance and useful information. Deliver it and you are well on your way to building a client …

2016 Shipping Rate Changes

New shipping rate changes are coming in 2016 from the big three major shippers, USPS, UPS and FedEx.