Running a small business is no easy feat! Even for an online shop, you have to handle product development, website setup, marketing, and much more. It’s a lot to take in, and it’s tough to know the best way to spend your time.
That’s why we’ve created this list of must-read articles for growing your eCommerce store or small business.
We’ve spilled a lot of digital ink on the subject of Google rankings, and it’s for good reason! One of the most underrated and powerful ways to increase your eCommerce store’s sales is search engine optimization (SEO). This is true no matter what software you use.
You spend a lot of time working to make your business run as smoothly as it possibly can. Analyzing, refining, and improving processes to help your customers have the best experience that they can have, all while hopefully increasing your overall sales. But how do you know if those changes you have made are actually helping the overall success of your site? Metrics.
With the first quarter of 2021 behind us, we are seeing the first glimpses of the light at the end of the tunnel. Life as we know it appears to be returning to the life we knew before the pandemic. Want to know something that won’t go back to the way it was? eCommerce.
As great as Shopify is, it might not be the right fit for you and your business’s goals. For that reason, it’s worth discussing Shopify alternatives.
Yesterday, we had celebrity endorsements. Today, we have influencer marketing. In this post, we talk about what influencer marketing is and how you can do it.
Ordering online can get frustrating at times. It feels like jumping through hoops. Enter your number, your address, your email. Shop Pay might just fix that.
You can’t just set up a Shopify store for the first time and expect it to work perfectly. Sure, you don’t need much technical expertise to get started, but you will definitely need patience to make your store the best it can be. One of the ways to maximize your store’s potential is easy enough to understand: make sure your website is as fast as possible.
As a natural response to hard times, many people like to look back and say “is there anything we could have done better?” Learning something from tragedy and misfortune helps us not only prepare for the future, but to process the past.
The idea of this latest update is simple: Google wants to improve user experience by pushing people to websites that are easy to interact with. The basic idea is that the web should be nice to use no matter what kind of device you’re browsing on.
That’s why in this week’s post, we’re going to share some of our favorite websites for small business owners. They range from government agencies such as the Small Business Administration to informative blogs like The Balance Small Business to software like Trello.
Just because you build it, that doesn’t mean people will come. You need to make sure that people are interested in what you want to sell, or else no one will buy!
The year 2020 has been a remarkably difficult time to run a small business. Now, many businesses are seeking to find new ways to save money quickly.
The idea is simple: you set up a PayPal Business Account and then you add PayPal Buy buttons to your website.
One of the most disorienting parts of running a business is freight shipping. Oftentimes, you have to have your items manufactured in another country, or at least another part of the country. As recently as 10 years ago, getting goods from point A to Point B would have involved calling a freight broker. That’s just not the case anymore.
Marketing is particularly relevant, of course, because even if you make the best Shopify store in the world, that won’t take you far unless people buy from it. You need people to see your store, become interested in the products, buy products, and then come back and buy some more!
Ecommerce is growing faster than ever before! Shopify is one of the best ways for small businesses to take advantage of the online shopping wave. However, picking the right theme is an essential part of making sure your Shopify store is ready for primetime!
Whether you’re starting a new business or building upon an existing one, at some point, you will have to start selling a new product or service. Doing so, however, is risky because it’s hard to tell for sure how they will be received until after you’ve done all the hard work.
Getting sales online isn’t easy. You need to drive traffic to your store. One of the best ways to do that is to optimize your Shopify store for Google. Search engine optimization (SEO) is an effective, scrappy, low-cost, high-ROI way to increase sales.
Once you’ve set up your store, you need to learn how to market your Shopify store for the first time so you can generate traffic and earn sales revenue!
We would like to show you how to get started on Shopify for the first time. This guide will show you how to set up your store.
Prepping for that surge in orders is no joke. Businesses have to prepare ahead of time to make sure that they are ready for a big influx of orders. Thankfully, when it comes to prepping for holiday fulfillment, no individual task is particularly difficult. There are just a lot of small tasks that need to be completed in rapid succession.
When you’re an online retailer, maximizing your margins and protecting your profits is vital! Explore these simple strategies to reduce product returns.
Even virtual operations require time, planning, and effort. We wrote this guide so any would-be business owner can avoid some major hurdles. Moreover, this advice should focus your attention on the aspects that matter most.
The Shopify App Store is staggering in scale. Much like the Apple App Store in the late 2000s, apps are part of why Shopify is such a popular platform. They make it very easy to run sophisticated online stores. Of course, knowing which apps to pick, especially if you’re new to the platform, can be overwhelming.
Giants like Walmart & Home Depot feel intense pressure to innovate. The fight for survival in an eCommerce-driven world is driving future trends in retail.
When running an eCommerce store, one of the most attractive ways to earn sales is by improving your ranking in search engines like Google. Once you establish a foothold in the search engine results, it becomes much easier to pull in traffic.
Running a successful eCommerce company is a juggling act. It’s not enough to simply sell valuable products for a reasonable price. In order to succeed, you must market your business to generate leads. Once visitors show up on your site, you must convert them into buyers.
A payment gateway is a way of sending and receiving payments for online purchases. It’s a software that processes the payment and facilitates the transfer of money from the customer to the merchant. It can carry out payments from credit cards, debit cards, eCheck (ACH), and even cryptocurrencies.
If your goal is to increase your eCommerce sales, you won’t have to go far to find good advice. The first hundred articles you find on Google will extol the virtues of good branding, SEO, and well-placed ads. But if you want to make a lot of sales, you have to consider underrated ways to boost eCommerce sales too.
Forward-thinking businesses understand that customers’ buying behavior is influenced when a thing appeals to their emotions. And what better way to thrill customers than to cause them to fall in love even before they unbox their order?
Standing out among the crowd of great products online is hard. This is true whether you run your own storefront with software like Shopify or sell items on marketplaces like Amazon, eBay, or Walmart. For that reason, many eCommerce store owners are starting to wrap their items in custom packaging.
Put into plain English: a lot of people are trying to reduce their international shipping costs right now. Shipping costs are always a big part of business expenses in eCommerce, and this is even more true now. Inexpensive international ePacket services have been scaled back dramatically.
Ecommerce is hotter than ever. But it’s easy to be forgotten online. That’s why it’s so important to retain your eCommerce customers.
The market goes up and the market goes down. This is a fact as inexorable as the sun rising and setting and waves forming on the sea. Yet so many are unprepared to run a business during a recession.
The coronavirus immediately cratered the economy. There are a lot of struggling industries out there, many of which are trying to move online in a hurry.
The coronavirus pandemic has upended the way businesses survive. That’s why a lot of people are trying to move their brick-and-mortar stores online.
Packaging plays a major, if not dominant, role in purchasing decisions. That means finding a great packaging supplier is absolutely crucial to succeed.
Most people know that you can print postage online. However, did you know that you can print postage on PayPal at a discount?
Coronavirus very quickly changed the way we live. Many are selling online for the first time. If you need a crash course in eCommerce, you’re not alone!
Run a website, sell products, ship. Easy, right? Not quite. Making just a few common eCommerce mistakes can destroy your chances to make a profit.
The phrase “work from home” conjures up images of doing laundry, staying in your pajamas, and slacking off. It doesn’t have to be that way, though!
We have to ask ourselves, “what could possibly go wrong?” From there, we can anticipate dangers and start risk mitigation.
The S&P 500 fell off a cliff earlier this month. Many eCommerce store owners now wonder: “what are some recession-proof products I can sell online?”
Subscription box businesses are hot right now, so many want to cash in on the trend. That means you! So let’s talk about how you can do that.
Turning traffic into conversions is the only way to stay in business. If you want to succeed in e-commerce, then you have to improve website conversions.
Inventory management lets eCommerce brands fulfill orders accurately and on-time. As businesses grow, so does their need to manage inventory.
A clean, consistent eCommerce brand evokes emotion. From that emotion, you begin a relationship. What do you want your relationship to be like?
Online shopping has become so ingrained in daily life that the magical convenience of it seems mundane. What does it take to spark wonder in shoppers now?
Getting traffic to your site is challenging, especially in a crowded and competitive eCommerce field. Your conversion rate is another matter entirely.
Knowing how to prepare your product for eCommerce fulfillment will make a world of difference in the way your brand is perceived. But how do you actually pull it off? How do you set the stage for efficient eCommerce operations?
Some people were born to become accountants. Some plumbers, some electricians, some office drones, and some – like your humble narrator – marketers. Then there is David Silva. He was born to create dinosaurs and sell them on the internet.
In the year 2017, eCommerce stores brought in well over $2 trillion in sales globally. Saying eCommerce is here to stay is the understatement of the year. As eCommerce edges closer to being the default way to purchase items, customer expectations for speedy and inexpensive delivery creep up.
For those who understand the value of a strong product brand, there has never been a better time to leverage it on Amazon. Take heed, Amazon sellers.